In today’s business and private life, we spend more time online than ever before. Many businesses are built entirely around digital platforms, cloud services, and online communication. While this digital presence brings efficiency and growth opportunities, it also exposes organizations to new and increasingly serious cyber threats, including identity theft, data loss, and business disruption caused by system downtime. Small business owners often believe they are not attractiv

One year ago, I started the "adventure" of creating a brand. It was about a Farm brand of agricultural products, primarily olive oil. The first dilemma was the brand name. In the process of creating the name, I was guided by the following criteria: 1) The name should have a link to the company, 2) The name should be self-explanatory, i.e. associated with the purpose, product, or value of the brand. 3) Another criterion when choosing a name was the availability of a name for t

Website creation platforms have been around for a long time, and they have evolved over time. But there are still many people who don’t...

Have you ever wanted to create your own website or web store, but didn't know how? Or maybe you've been using Squarespace and want to try...